Valley Graphics offers complete in-house creative and graphic design services. For customers who wish to supply their own artwork, the following guidelines apply.

Artwork can be provided in a number of ways, but the most common is to supply a digital graphics file. Digital files are ideal because they allow for more control and flexibility and guarantee the best imprint quality possible.

Because artwork can be supplied in a variety of formats, we have grouped our artwork recommendations under three categories: BEST, ACCEPTABLE and NOT ACCEPTABLE.

BEST

MAC/PC Applications:

Adobe Illustrator (CS5 or earlier) with all text converted to outlines.

EPS files (vector only) with text converted to outlines.

Photoshop CS5 or earlier for 4 colour process image based artwork (300 dpi at actual size)

ACCEPTABLE

MAC/PC Applications:

Corel Draw 12 or earlier (all text must be converted to outlines)

Adobe InDesign CS5 or earlier with text converted to outlines.

PDF format (all text must be converted to outlines)

Uncompressed TIFF files for 4 colour process image based artwork (300 dpi at actual size)

NOT ACCEPTABLE

Non-graphic Applications:

Microsoft Word, Corel WordPerfect and applications like Excel and Powerpoint are not graphics applications and cannot be used to generate artwork. Typically, a user will import a graphic into one of the above applications. It is the imported graphics file that is required and not the application file.

Bitmaps:

Web image formats like PICT, BMP, GIF, JPEG and PNG are designed for the computer screen and not for print. They are generally too low in resolution to be usable. EPS files imbedded with low resolution images also fall under this category.

Photocopies and Stationary:

Providing a fax, photocopy, letter head or business card will require the recreation of your logo to meet industry graphic standards.